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Acknowledgements
Grateful thanks go to all
those involved in preparing this booklet, especially those who translated the
“Five Keys” poster in national languages and reviewed the final version: Roy Sparringa, Nathaporn Wanijjapiwong, Teodulo Ximenes, Gamini Manuweera Monika Arora, Ms M Prakash, Mr R Desikan, Mr Bed Nth Gautam, Stephan Jost,
Jan Speets, Shamsul Huda, AK Sengupta, Roderico Ofrin, Peter Ben Embarek and Han Heijnen,
Background
The
information provided by the core food safety (FOS) messages in the WHO Five Keys to Food Safety Poster needs to be disseminated by
adapting the messages to specific target populations. For this purpose WHO
issued the brochure “Bringing Food Safety Home”,to be
used globally. Inspired by this initiative, WHO’s Regional Office for South
East Asia has carried forward this initiative.
The
first step in this direction has been the translation of the original English
version into 11 of the main languages spoken in South
Asia(see
also back cover). The translations were done by national food safety experts
from the concerned countries.
“First,
Say It Right!” is the second step. The booklet gives examples of how the “Five
Keys” can be further communicated through locally-adapted awareness
materials.
The
explanations, comments and suggestions given below are not exhaustive but
only illuminate some of the contextual and cultural issues that would need to
be considered while preparing FOS promotional materials. The contents in this
guidance document can be useful for social workers engaged in promoting safer
food to audiences such as small- and medium- scale food and restaurant
business owners, street food vendors, food/sanitary inspectors, hospitality business
students, consumer organizations, schoolteachers and high school students.
It is most important that
before adapting the FOS messages, to keep in mind the following questions.
Who is the intended audience?
Does the intended audience understand the
language used?
Do the adapted messages address the basic
needs of the target audience?
Do the adapted messages provide enough visual
cues to accommodate those who might not understand the written language?
Is the length of messages appropriate to hold the
audience’s attention?
Do the adapted messages present information in
an interesting and memorable way?
Do the adapted messages reinforce – in a
compelling manner— the core FOS Five Keys?
How will the effect on the audience's
knowledge, in terms of attitudes and food safety behaviours, be measured? Principle to follow: The adapted messages will always need to reflect the core messages of the “WHO Five Keys to Safer Food” Poster.
Food
Safety Basics
Every day many people
around the world get sick from the food that they eat. This sickness is
called FOODBORNE DISEASE and is caused by dangerous microorganisms and/or
toxic chemicals.
Microorganisms, or germs, are very small living
things, so small that they cannot be seen with the naked eye. Bacteria, viruses,
moulds and parasites are all microorganisms.
Microorganisms are so small that it takes one
million of them to cover the head of a pin. One bacteria
can become two in just 15 minutes. This means that in six hours one bacteria
can multiply to over 16 million (16 777 216 bacteria).
While some germs are good in nature – some are
used to make food like cheese and yoghurt, others to make medicines like
penicillin, others again help us to digest our food- the bad
microorganisms, or spoilage microorganisms, will cause our food to smell
bad, taste horrible and look disgusting.
But it
is the dangerous microorganisms that can make us sick and
even kill us. Most dangerous germs will not change the appearance of the food
they live in.
Contrary
to common belief, you cannot predict from the smell, taste and appearance of
food if it will make you sick or not!
Microorganisms rely on something or someone to
move them around, including you. The
transfer of microorganisms from one surface to another is called cross-
contamination.
Cross-contamination
takes place directly or indirectly through hands, towels, clothes, cutting
boards, utensils, pets, dishes and countertops. People often get food poisoning from eating
food that has been cross-contaminated.
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